When The Registered Nurse was re-envisioned in 1989, the member communications cluster – a group specifically created to shape and direct RNAO communication with its members – decided to shift from a members-only publication – focused on RNAO issues – to a publication that addressed a broad range of nursing roles and workplace issues. The circulation jumped to 80,000 working nurses in an effort to attract new RNAO members. By 1991, the cost to produce and distribute the magazine became too expensive, and the association went back to its focus on member issues, and its circulation of 16,000 members, plus 10,000 non-members. The external publishing company enlisted to produce the magazine worked in close partnership with a core group of editorial advisors at RNAO (above). Today, this group is known as the editorial advisory committee, and although the committee members have changed, the mandate has not. The group still plays an important role in critiquing each issue and providing valuable input for future issues. 

The editorial advisors of the early 1990s stayed true to the vision that the magazine would include more content from members. The RNAO News section was created as a standing feature that could be pulled out of each issue and hung on workplace bulletin boards. This section included chapter and interest group news, details on professional development opportunities, local events, volunteer opportunities, surveys, meeting updates, event listings, news on meetings with politicians, obituaries, and much more. 

Outside of the bite-sized bits of information in this pull-out section, the magazine’s content focused primarily on research, education, administration, and practice issues. There were more reference lists, notes and suggested readings than there were photos, although we started to see the inclusion of more colour images when they did appear.